Meet the Unique Content Writers Staff

“Most good copywriters fall into two categories. Poets. And killers.”– William Maynard

Jesse has been writing his entire life and has had his poetry and short stories published in literary magazines and online periodicals. After earning his degree in literature, he worked in sales and marketing for several years for a start-up financial recruitment agency. When the “Great Recession” hit Wall Street like an atom bomb, he decided to head back to school and get his Masters degree in English.

Trying to find a way to combine his love of words with his passion for sales, a friend offered him a freelance copywriting job at her growing SEM company. She loved his work, and he has been doing content marketing ever since.

He now writes for Fortune 500 companies and small businesses around the world. He applies traditional copywriting techniques with his ever growing knowledge of SEM and SEO.

Jesse met Shaun while working at a local public high school. The two of them shared an entrepreneurial spirit and a passion and skill for content marketing. It was not long before UCW was born!

Shaun Fyffe is a six-year veteran of writing sales copy and SEO content for corporations and Internet marketing firms all over the world. With a unique and highly effective blend of sales and marketing experience, completed coursework in a field of professional medicine, and a Master’s degree in teaching Spanish at the secondary level, Shaun specializes in a wide range of writing styles.

He is a published writer and presenter, and has been featured multiple times in statewide educational-related publications in New York State. In addition to his focus on sales and academic writing, Shaun has also run a highly successful entertainment blog, and has assisted in marketing campaigns for such major and independent recording labels as Def Jam, Atlantic, Koch, and Duck Down Records.

Shaun has also established himself as a reliable court Spanish interpreter in his community. He has executive produced two hip-hop albums that were released nationwide, and his marketing successes have been lauded in a nationally distributed urban magazine.

While working as a teacher in a New York City suburb, he met another highly regarded sales copy and content writer in Jesse Fernandez. The two established Unique Content Writers, and soon after launched UniqueContentWriters.com.